Contactless viewings & valuations now available with strict social distancing & sanitisation in place.
Book Free Valuation

Listen to Eddie O’Driscoll, Director at Auctioneera claim the entire estate agency industry is “overpriced” on RTE’s Liveline
Newstalk’s Sinead Ryan talks to Eddie O’Driscoll of Auctioneera

Flat fees and finite bidding times, Breffnie talks to Helen O’Keeffe of Auctioneera

  • At Home with Breffnie
  • Property Podcast for the Irish Market
Glenn Henley

Glenn Henley



Glenn, a PSRA licensed property negotiator, brings the property know-how to Auctioneera. He studied Auctioneering and Estate Management in the College of Commerce in Cork before going on to serve in key roles for over two decades in some of Ireland’s most respected estate agencies. After successful stints in Sherry Fitzgerald, National Irish Properties and McGann Properties, Glenn worked closely with some of Ireland’s pre-eminent property developers to source distressed property being sold at steep discounts during the depths of the economic crash. Glenn’s undoubted expertise in the property industry makes him a key part of the Auctioneera team. The fusion of his real estate experience & the marketing / IT nous of Helen & Eddie ensures that our clients really do get the very best of both worlds.

At Auctioneera, we do everything a traditional estate does, and a whole lot more besides, but for a fraction of the price. We help establish a realistic asking price, take great photos, advertise on Daft and Myhome, conduct viewings and accept offers. All our clients get an online interface where they can monitor the current highest offer on their property so they are always right up to speed with the very latest offer. Properties for sale on Auctioneera are being sold by private treaty and not by auction ie offers submitted on our website are subject to contract, engineer’s report and finance. Offers can be withdrawn without penalty at any point even if a deposit has been paid.
Auctioneera was founded by property veteran Glenn Henley & online marketing experts, Eddie O’Driscoll & Helen O’Keeffe. Glenn has worked in the property industry for over 2 decades serving various roles for some of Ireland’s leading estate agencies. Helen & Eddie had worked together for almost a decade at Eddie’s online marketing company, Symberity.

Helen & Eddie

Eddie O'Driscoll

Eddie O’Driscoll BComm (Hons)


Eddie holds a commerce degree from UCC. From there he went on to form Symberity, one of Ireland’s leading digital marketing companies. Eddie’s relentless drive to delight customers is the foundation on which Auctioneera is built. “We want to really offer property buyers and sellers in Ireland a genuine alternative to the massively overpriced status quo. We have invested heavily in building a platform that we feel will transform how property is transacted in Ireland. We want to return literally tens of million Euro per annum in unnecessary estate agency fees to property sellers. This is our vision and we are working hard to realise it everyday.”


Helen O'Keeffe

Helen O’Keeffe B.Bus (Marketing), M.A. (Public Relations)


Helen holds a degree in business & marketing which she duly followed up with a masters in public relations with new media. Helen joined Auctioneera from Symberity, one of Ireland’s most respected online marketing agencies where she held the role of head of content and social media. Helen is responsible for ensuring that buyers and sellers alike receive a truly amazing service from Auctioneera. “The customer is at the heart of everything we do.”


Catherine O’Byrne

Catherine O’Byrne

Office Administrator

With so many properties being sold by Auctioneera, the phones tend to be very busy! Vendors, house-hunters, conveyancing solicitors, surveyors, bank valuers and more all are greeted by Catherine and her growing team when they call Auctioneera. Catherine prides herself on running an efficient, organised and always polite support function to assist our property negotiators, buyers, sellers and all stakeholders involved in the sale and purchase of property through Auctioneera.


Molly Forsythe

Molly Forsythe

Marketing Executive

Molly holds a degree in English and French from University College Cork as well as a master’s degree in Public Relations with New Media from the Cork Institute of Technology. Molly oversees our content strategy and is always striving to add new guides to our “useful resources” with the goal of demystifying the often confusing process of buying and selling property in Ireland. Molly also oversees our growing social presence with a view to spreading the word about fixed fee estate agency to the masses.


Our Growing Support & Marketing Team

Support & Marketing Team